It’s not 100 percent clear to me what’s working about Snapchat,” Brian Acton says. “Great, teenagers can use it to get laid all day long. I don’t care. I’m 42, essentially married with a kid. I don’t give a shit about this. I’m not sexting with random strangers. I send the ‘I love you’s in text. She’s sending me photos of our baby. These are memories. It’s not clear to me that being goofy with Snapchat necessarily creates that level of intimacy.